Stay in Love with Stray Dogs

Stay in Love with Stray Dogs is a virtual visual campaign that promotes the adoption of stray dogs through fashion. The campaign features two sets of clothing that started from a similar sketch but resulted in contrasting atmospheres. This illustrates that one’s life is not a series of fragmented images but rather a continuous flow, in which one oscillates between bliss and suffering. Hence, what the abandoned lives truly ask of us is a promise that we will “stay”.

The campaign includes a lookbook and a fashion film. An Instagram account has been set up to broaden the brand’s reach online. The project’s goal is to raise awareness about stray dogs and to remind us of the patience and respect that every life deserves.